AXIS Data Solutions has experienced database marketing staff members. They have over 25 years experience designing and executing database marketing programs across a variety of industries. A core competency and experience working with a variety of industries including financial services, multi-channel retailers, publishers, non-profits and more to help leverage the investment they have in their MCIF/Marketing Database systems. Our experience includes analyzing campaigns, performing opportunity analysis on your MCIF to set a baseline starting point, predictive and profile analysis, and campaign planning and execution across multiple platforms. We will assist you in optimizing your existing programs or will design a program for you that meets your objectives. These include new customer welcome programs (on-boarding for the buzzword conscious), customer reactivation programs, retention programs, new customer acquisition campaigns and lead generation programs. We work with you as if we were one of your marketing department. Our plans and recommendations are based on what is best for your company and NOT what is best for ours. AXIS can help you to design and plan your campaigns and then utilize campaign management tools to implement them.